Political History Making Case Study
The objective was to establish then Senator Obama as a transformational figure that could reshape politics. As part of on of the first efforts to Increase African American and youth turnout to elect the first African American President of the United States.
Our goals were to register minority and youth voters at unprecedented levels. We also needed to convince white voters that Senator Obama was a viable option to lead America. Doing this while having the challenge of in 2008, launch an upstart campaign against the most powerful name in the Democratic Party – Hillary Clinton (and Bill Clinton).
In 2012, we worked to maintain similar minority voter turnout levels of the 2008 election against the historical trend of minority voter drop-off. Elected the first African American
President by increasing African American turnout. The increase included about 2 million more African American voters, and 2 million more Hispanic voters, while the number of non-Hispanic white voters remained statistically unchanged.
African Americans had the highest turnout rate among 18- to 24-year-old voters — 55 percent, an 8 percent increase from 2004. African American voters turned out at higher rate than white voters in 2012, the first time in political history.
We increased voter registration of African Americans in battleground states Florida, Pennsylvania, Virginia and Ohio.
We increased African American voter turnout 4% in the pivotal State of Ohio. Over performed turnout projections in Virginia and Florida.
President Barack Obama was reelected to a second term largely because of the minority voter turnout.
Although our political clients have been Democrats or Democratic leaning, we are an independent political consultancy focused on one thing…getting our clients results.
We specialize in micro-targeted messaging and media buying to African American voters.
We pick tough fights and win.
Raphael Warnock/Georgia Senate
Mayor Keisha Lance Bottoms, Atlanta GA
Citizens United For Prosperity
Georgia Democratic Party
President Barack Obama, 2008 – 2012
Democratic National Committee
Democratic Senatorial Campaign Committee (DSCC)
Democratic Congressional Campaign Committee (DCCC)
State Infrastructure Fund (SIF)
Congressional Black Caucus PAC IE
The Media Fund
For Our Future Fund
New Virginia Majority
Senator Mark Warner, Virginia
Senator Kay Hagan, North Carolina
Governor Martin O’Malley, Maryland
Governor Jay Nixon, Missouri
Governor Bob Holden, Missouri
Mayor Freeman Bosley, St. Louis MO
Mayor Kasim Reed, Atlanta GA
Mayor Muriel Bowser, Washington DC
Great St. Louis
Vote Yes on Proposition 9 – Missouri
Vote No on Proposition 9 – California
Americans United For Social Security
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