Hyundai hires FUSE3 agency to handle first African American advertising campaign

Hyundai Motor America has named the St. Louis, MO-based marketing agency, FUSE3, to handle its efforts targeted to African-American consumers. Announcement of the assignment was first made at the Rainbow PUSH Automotive Summit in Detroit earlier this month.

FUSE3's first task for the automaker is a new advertising campaign entitled "Hyundai Smarter," which focuses on everyday women and issues of importance to them. More than 80 percent of automotive purchase decisions are influenced by women, and the ethnic consumer market represents 1 out of 4 new car buyers, according to research firms Auto Alliance and IHS Automotive. READ MORE

The billion dollar election: Who got paid?

Far away from Washington, in the heart of the Midwest, CEO Cliff Franklin and his Fuse3 Advertising team worked hard to become one of the Obama campaign's secret weapons.

They helped craft the president's efforts to target minority voters -- efforts that seemed to have paid off, with Obama capturing 93% of the black vote, 71% of the Latino vote and 73% of the Asian-American vote. READ MORE

UBR Spotlight: FUSE3 Advertising CEO Clifford Franklin

This week on The Urban Business Roundtable, UBR contributor Samantha Pass speaks with Clifford Franklin, the president and CEO of FUSE3, an integrated advertising agency based in St. Louis, Missouri. FUSE3, ranked No. 10 on the 2011 BE 100s Advertising Agencies list with $8.4 million in revenues, generated annual billings of more than $71 million last year, with clients including CNN, Anheuser Busch and IBM. FUSE3 was also the advertising agency of record for the historic Obama for President campaign in 2008. READ MORE

FUSE3 Advertising CEO Clifford Franklin Interviews David Axelrod at Webster, Discusses 'Building Brand Obama'

"A piece of cake," was David Axelrod's response to "How did you decide to help a bi-racial man with a Kenyan name run for president of the United States?"

His light-hearted comment set the tone as the former counsel to President Obama, gave an inside look at Obama's 2008 run for president to a packed auditorium on May 10 as part of the Walker Speaker Series. Due to the large number of early registrations, the event originally scheduled for the Winfred Moore Auditorium was moved to the Community Music School Concert Hall to accommodate the anticipated crowd on the day before Webster's 94th annual commencement.

Axelrod was interviewed on stage by Clifford Franklin, president and CEO of FUSE3, an advertising agency based in St. Louis and the agency of record for the Obama for President campaign in 2008. READ MORE

Locally based ad agencies make AdAge's top list

Several St. Louis-based advertising and marketing agencies made Advertising Age magazine's list of the top U.S. agency brands. The list, in the magazine's April 19 issue, ranked 457 agencies by revenue from the United States, excluding specialty and subsidiary shops. READ MORE

An Agent of Change

Clifford Franklin, president and chief executive officer of FUSE3, has never been one to take the predictable route to get results. After earning a B.S. in economics in 1986 at the University of Kansas, the North St. Louis native got into advertising through sales. First Franklin sold copiers, then he became a brand manager in the automotive aftermarket. READ MORE

Fuse3 makes a pitch to minorities in $100,000 ad campaign for Cardinals

The St. Louis Cardinals have launched an advertising campaign directed at African-Americans, a group that historically has stayed away from Busch Stadium. The campaign, part of a roughly $100,000 effort, is from FPM/Fuse3, a minority-owned agency formed last year. Brothers Michael Franklin, 34, and Clifford Franklin, 35, started the advertising company as a unit of their Final Phase Marketing Communications firm, which they launched in 1993. Clifford's spouse, Sharilyn, is the other partner in the business. READ MORE

FUSE3 CEO Cliff Franklin honored by Target Market News

On Tuesday, Target Market News announced that Clifford Franklin, president and CEO of FUSE3 Advertising, is its 2009 Advertising Executive of the Year. Target Market News, the nation's leading authority on African-American marketing, media and consumer research, annually recognizes executives who "promote greater understanding of, growth of, and sensitivity toward the African-American consumer market." Franklin told The American the success of his firm is "relationship-driven and reputation-driven." The reputation of FUSE3 speaks for itself. Ad Age ranks it as the sixth-largest black-owned ad agency in the U.S., with annual capitalized dealings of $71 million. READ MORE

Franklin's Fuse3 among top minority U.S. ad businesses

Cliff Franklin's title is president at Fuse3, but his job is new-business development, a task that keeps him on the road for advertising clients including The Gillette Co., Anheuser-Busch Cos. Inc. and Cedric the Entertainer. Franklin, 40, appears to have reached one of the goals he set when Fuse started in 1997--to be among the top minority advertising businesses in the country. Fuse3 has a staff of about 20, most of them African-American. The business is among the top multicultural agencies according to a recent ranking by Advertising Age. The publication ranked Fuse3 No. 5 with slightly more than $6 million in revenue in 2003 from marketing to African-Americans. READ MORE

St. Louisan Clifford Franklin Lit The Fuse3 With African-American Voters For The Obama Campaign

Franklin founded the St. Louis ad agency in 1997, along with his wife and brother, carving out a niche firm that creates and places corporate and political advertising designed to appeal to minority voters, but which is also "fused" to broader audiences as well.  Clients have included Entergy, CNN,  Hyundai, IBM, Anheuser-Busch, and a number of Democratic candidates.READ MORE

Franklin pushes Fuse3 to near top of charts

Sharilyn Franklin's workday starts around 3 a.m. "That's when it's quiet," said the 35-year-old co-founder of advertising firm Fuse3 Inc. "I can study and get reading done without distractions. "My day is not a typical 9-to-5," Franklin said, but it is structured. Office work ends promptly at 5:55 p.m. when she leaves to retrieve her daughter Sara from daycare by 6 p.m., heads home for dinner, helps her daughter with homework, then catches up on business paperwork before turning in between 10:30 and 11 p.m. READ MORE

Cliff Franklin of Fuse3 makes political stand at Business Salute

Successful entrepreneurs are celebrated for their vision, steadfastness and willingness to take risks, so it is fitting that one of the St. Louis American Foundation's 2007 Entrepreneurs of the Year took the biggest risks at the awards podium Thursday afternoon and expressed the most daring vision. Cliff Franklin, president of FUSE3 Advertising, said he supported all of the St. Louis American's Salute to Excellence programs - Education, Health Care and Business - but said it was time for a new one: Salute to Excellence in Politics and Social Activism. "I'll buy a table for that," Franklin said, with Mayor Francis G. Slay and the mayor's chief of staff, Jeff Rainford, seated literally at Franklin's feet. READ MORE

Fuse3 gets opportunity for growth capital

St. Louis ad agency Fuse3 Inc. has been selected to participate in a program aimed at helping inner-city companies gain access to growth capital. Fuse3, led by President and Chief Executive Clifford Franklin, is one of the nation's largest African-American-owned advertising agencies. The firm's clients have included IBM, Anheuser-Busch, Gillette, the St. Louis Cardinals and the Missouri Division of Tourism. READ MORE

Franklin seeks to change thinking about advertising to minorities

Cliff Franklin is on a mission. It's not enough that he leads Fuse3 Inc., one of the larger African-American-owned advertising agencies in the country. Franklin's out to change the way people think about advertising to minorities. To do so, he spends 80 hours a week or more laboring for Fuse3, which he founded with his wife, Sharilyn, and brother, Michael. READ MORE

FUSE3 Advertising CEO named to Webster University Advisory Board

Clifford Franklin has been named to the Webster University School of Communications 2013-2014 Advisory Board. The School of Communications looks to its Advisory Board for both professional expertise and program support. READ MORE


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